Anyone who’s done much travelling will know, no matter where you go, people are very proud of where they come from.
As a business person, the ability to tap into that loyal patriotism by demonstrating your knowledge of someone’s home country is an incredibly powerful rapport building tool. It can improve relationships, boost sales and can even avoid major disruptions to your business plans.
This is especially important when the country in question has around 1.4 billion inhabitants, is a business and economic superpower in its own right and possesses a holiday calendar that bears almost no resemblance to most other countries.
China doesn’t recognise Judeo-Christian holidays such as Easter or Christmas and instead derives its unique holiday calendar from a combination of age-old agrarian roots and modern nationhood.
For many of the holidays, dates change each year based on the celestial calendar so it’s important you ascertain the particular days designated for the appropriate year.
Here’s your guide to understanding the Chinese holidays.
January: Yuán Dán (New Year’s Day)
Although China has its own New Year’s eve marked by the lunar New Year, it does also recognise the international holiday of New Year’s Day. The rest of the world is closed for business and China follows suit for three days. While there are some minor celebrations, they pale in significance compared with the national New Year celebrated the following month.
February: Chun Jié (Chinese New Year)
Chinese New Year is very different to the New Year celebrated on the 31st of January by much of the West. Each New Year ushers in a time symbolised by one of 12 animals from the Chinese zodiac, or “Sheng Xiao”. Because the different animals represent different meanings, this holiday must be researched each year, and you can find our 2015 article here [link]. This is not a good time to do business in general.
April: Qingming (Tomb Sweeping Day)
This three-day festival sees the Chinese people spending time outside, appreciating the greenery of spring and venerating ancestors by cleaning and attending to their tombs. It’s a solemn and private period for the Chinese that falls some time in early April depending on the celestial calendar. It’s only marginally disruptive to business in the country, though some key decision-makers may be out of the office for a day or two.
May: Láo Dóng Jié (Labor Day or Mayday)
This particular Chinese holiday follows much of the West and is a three-day period starting May 1st each year. It doesn’t have any major cultural significance to the Chinese, but assume that key decision-makers and executives may take one or two days holiday either side of the date.
June: Duan Wu (Dragon Boat Festival)
The Dragon Boat Festival is a Chinese holiday that honours an ancient poet, Qu Yuan and celebrates the longest day of the year, or summer solstice. Traditionally, boats shaped like dragons are raced and although it’s not so popular these days, you may find a number of people off work if they’re participating in racing teams over this three-day holiday.
September: Zhong qiu (Mid-Autumn Festival)
This holiday celebrates a trio of interlinked principles which are prayer, thanksgiving or expressing gratitude and the gathering of family members. It’s of enormous personal importance to the Chinese people and has similar effects to that of the New Year celebration in February. If important business must happen around September, it’s best left at least 10 days before or after this holiday.
October: Guó Qíng Jié (China National Day)
Chinese National Day is celebrated on October 1st each year. On this date in 1949, chairman Mao Zedong officially announced the People's Republic of China while standing at Tian'anmen Gate. It’s common for goodwill gestures to be sent such as businesses wishing people well with full-page spread magazine advertisements. Other than that, there’s no business for around seven days, so don’t make any arrangements for the first week in October.
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If you’re considering becoming one of them, but want to work with a business that has a local presence in this important country, contact us for a QuickLook Analysis today and find out how much money sourcing globally could save your business.