How to introduce the Are you Asia Ready audit to your clients.

Most of your clients are very aware that there are potential threats and opportunities from Asia for their business. 

They are looking to have a conversation about this with someone they trust – make sure you are that person!

A great opening question is “How do you think Asia is impacting on your business?” followed by the insight that, “There are 2 main ways businesses like yours are being impacted 1) reducing costs by importing and 2) increasing sales by exporting.”

One of these next 2 questions is often appropriate to further the conversation:

1) What products in your business were not made locally? 

Someone has imported these and so by going direct to the supplier there can be significant savings.  The important thing is to evaluate the risks involved.  If you have the potential to save $200,000 per year it may be worth examining how to import direct and set up the systems to minimise the risk.  If the saving is only $5,000 you may not even want to consider sourcing products internationally.  However without knowing that potential saving you cannot make that decision.

2) What products can your business profitably export?

Have you ever thought of exporting and which product/service would be best suited for this?  The marketplace in Asia is very crowded so it is important to have an idea on the actual dollars you could potentially make before investing in exporting.  Your product/service will be facing competition; do you know who this is and what price they are charging?  Do you know how much you have to pay to have the product distributed? 

The Mawson Global “Are you ready for Asia” audit will answer these questions for you and had been used by companies similar to your clients to provide professional answers.  By referring to us you can assure your client you are proactively thinking about their business.