It may go without saying that first impressions are important in business, but they are particularly crucial when you’re doing business in Asia.
Your image matters. Looking polished and sharp in a business meeting not only reflects well on you and your business; it also indicates respect for your host.
Proper Attire
For example, wearing an open-neck shirt, and going without a tie, is usually appropriate when you’re visiting suppliers, particularly if you’re touring factories. However, for other business meetings the dress code is stricter. Men may need a suit and tie, and women should wear a skirt or dress that falls below their knees, along with a jacket or sweater that covers their arms. All dress should be weather appropriate; wearing a heavy suit in a humid city can be uncomfortable and can interfere with the impression you want to create. You also need to make sure your socks are in good condition as shoes are prohibited in certain places in Asia, including some restaurants.
Business Card Etiquette
Business cards are another crucial consideration. Make sure you have plenty, because you’ll be giving away a lot of them, especially when you meet potential clients for the first time.
Following these tips can help you avoid cultural business-card gaffes:
- Use both hands when presenting and receiving a card. Using one hand in Asia is considered casual to the point of rudeness. Although it is common to slide you cards over a table like dealing at a casino in the West this is not done when making a good impression in Asia.
- Properly acknowledge your associate. You do this by accepting his or her card and examining it carefully. If you are not sure how long this should take be guided by how long they look at your card.
- Ask, “how should I address you?” Asian businesspeople are keenly aware of position and hierarchy. Titles are important, so don’t guess; ask! Do not be afraid to write down their preferred title so you can refer to it during the meeting. When you make the effort to be respectful it is noticed and the other “mistakes” you will make are excused. Also, never use a client’s given name unless he or she invites you to do so.
- Keep the client’s business card on the table during your meeting. It is also acceptable to place it in a cardholder. Either way, leaving the business card in full view for the duration of your meeting will show appropriate respect.
Mawson Global can help you navigate the process of doing business in China and other Asian countries – and making a good impression while you’re there! In addition to arranging hotel and flight bookings, Mawson Global’s on-site staff can advise you on the proper way of dealing with Chinese businesspeople, along with briefing you on local businesses practices, business development, and the country’s customs, holidays, and practices.