The old adage that you only get one chance to make a good first impression definitely applies when it comes to exchanging business cards in Asia.
Westerners treat business cards with a casual tone, and often consider them a nice leave-behind item. However, your business partners in Asia consider a business card in a much more serious context. It is an integral part of your introduction, and the card has an important place during your meeting.
There are three key components to successfully presenting a business card in Asia. The first involves the information on the card. It’s good practice to present a two-sided card, with one side printed in your native language and the other the language of your host. The information on the card should explain who you are, including your name, contact information, company, and position.
The presentation of business cards is a ritual in Asian and should be treated with respect. Your card should always be presented while standing, with both hands. The card should also be placed directly into the hands of your host, as well as each member of his or her team, in order of hierarchy. Present your card with the translated side facing your Asian associate in order to show respect and sincerity in establishing this relationship.
When you receive your associate’s business card, study it momentarily, and clarify how your host wants you to address him or her.
Finally, it is customary to keep your associate’s card on the table in front of you during the meeting. Never stack the cards, write on them, or treat them in a cavalier manner, such as stuffing them in a pocket or throwing them into a briefcase. All these actions are considered bad manners. You should also avoid presenting a damaged business card, as you host could interpret it as a sign of disrespect.
If you’re planning a trip to Asia to meet with potential global sourcing partners, Mawson Global can help. Our team is familiar with business card customs, as well as others important to building strong business relationships in Asia. Let us help you make your trip and partnership a success -- contact us today!